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Video by Pinpoint FX

YOUR CLOTHES SHOULD SMELL BETTER THAN CLEAN

Warm cotton. Salt air. Sun on skin.

SHOP L’EAUNDRY™

  • "MORE LIKE LE LABO BUT SPECIFICALLY FORMULATED FOR FABRICS, NOT SKIN"

    Broadsheet London

  • "ONE OF THE BEST BEAUTY LAUNCHES OF 2025"

    Wallpaper*

  • "I'VE EVEN STARTED WEARING IT AS A PERFUME"

    Sulk Knitwear

  • "IT CUT MY LAUNDRY LOAD IN HALF"

    Good Housekeeping

  • "IF YOU'RE A SUCKER FOR GOOD PACKAGING, UNWWORN IS FOR YOU"

    Service 95

AS SEEN IN

L’EAUNDRY™ — 30ml

£21

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L’EAUNDRY™ — 100ml

£37

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WASH LESS, WEAR LONGER AND READ THE CARE TAG

OUR PHILOSOPHY

UNWWORN is a modern clothing care brand reframing the conversation around laundry and longevity. We tell stories about the clothes we keep, and create products that help you wash less, wear longer and build a deeper connection with what you already own.

The Care Tag is where that world unfolds, with stories about clothing culture, memory and care. Subscribe to read it first.

Close-up of a vintage typewriter showing the paper roller at the top, typebars, and spacebar keys.
Black and white line drawing of a seated Buddha in meditation, with traditional robes and a serene expression
A book titled "A Short Guide to Silk Care" resting on blue fabric.
A black-and-white book titled "Eau de Attic: Why Vintage Smells Vintage" resting on a stone surface with a combination of textured stones and black stone tiles.
A white book titled 'A Short Guide to Wool Care' resting on a stack of folded green wool sweaters. The cover features a grayscale photo of a wool garment.
A book titled 'A Short Guide to Denim Care' resting on blue denim fabric with a black-and-white cover photo of a person wearing denim jeans and a denim jacket.